Smart move

SmartCars

A selection of Resene colours from The Range 2008 got on the move shortly after launch with SmartCars sighted all over town each bearing a The Range 2008 colour and personality.

SmartCars are a new way of advertising with the cars used by their drivers as they go about their normal day, providing a unique advertising medium using fuel-efficient cars to replace the normal larger vehicles these drivers used to drive.

From the Resene News – issue 3/2007