Resene Colour in Frame
Whitireia students get colourfully creative with Resene fashion colours in new TVCs
Few students have the chance to create a broadcast television commercial, but this year's intake to the New Zealand Diploma in Screen Production (Level 6) have done exactly that.
Whitireia Community Polytechnic Limited partnered with Resene, on an in-house film competition that challenges screen production students to create a 30-second TVC, inspired by colours of their choice from Resene 'The Range'; Resene's new fashion paint colour range.
The challenge asked students to generate a unique concept for a commercial, pitch it and then work in teams to generate TVCs of the winning concepts from-scratch using paint resources giving students the opportunity to gain industry experience with a real-life client and extend their technical and creative skills.
The students had total creative freedom, as long as the commercial met the client brief and used paint colours from the new Resene 'The Range' fashion collection.
Winning entry:
Finalists:
Wall — Director: Jayme Corbett (30 sec TVC)
Wall — Director: Jayme Corbett (15 sec TVC)
Vibe — Director: Jayme Corbett (30 sec TVC)
Vibe — Director: Jayme Corbett (15 sec TVC)
Slo mo — Director: Ruben Braddock (30 sec TVC)
Slo mo — Director: Ruben Braddock (15 sec TVC)
Black 'n' White — Director: Eva-Marie Hartmann (30 sec TVC)
Black 'n' White — Director: Eva-Marie Hartmann (15 sec TVC)
These TVCs were created by Whitireia students: Ruben Braddock, Jayme Corbett, Brady Findlater, Dahntay Gorowski, Eva-Marie Hartmann, Trey Holcroft-Lewer, Kade Martin, Dan Minnear, Melodie Reddish, Sam Ronalds, and Ryelee Sa
About screen production at Whitireia
The New Zealand Diploma in Screen Production (Level 5) is a hands-on programme that introduces students to industry-based practices and processes. They learn from industry practitioners and gain skills in off-set and on-set crew roles, including directing, camera, lighting, and production management.
The New Zealand Diploma in Screen Production (Level 6) builds on skills and knowledge and further prepares students for the screen industry. It provides more advanced practice-based experience across a range of mediums including documentary, TV commercial, and TV series. Students have the opportunity to focus on a key crew role during the programme, with a view to working professionally in that area.