b"Resene Quarter Thorndon CreamSeveral of Blakes classmates were even casta long day to put together, and all in all, I feel like astheon-screentalent;BryceBlackmoreit turned out pretty sweet.played the father and provided the voiceover,SeveralReseneproductswereusedto Lilah Sayers played the daughter, Brock Oliverproduce the ad, including Resene SpaceCote Whitireia film students collaborate to directplayed the farmer and Jonathan Bayliss playedLowSheentopaintthesetsandResene and produce a quartet of clever Resene ads. the scientist. FilmPro Digital Green for the segments where adifferentbackgroundimagewasadded. H aving full creative license to develop andcommercials were developed. While each oneWeallhadrolesoneachofthefourResene FilmPro professional set paint is a tough commercials,explainsBlake.Itworkedout produce a commercial for a householdembodies a fresh, youthful perspective on paintwellbecauseevenifyourcommercialpitch100% acrylic flat finish designed to colour and brand is a rare opportunity for students,and colour that aligns with Resenes passion fordidn't get chosen, you'd still end up with at leastenhance sets alongside other popular Resene butonceagain,thecohortinWhitireiainnovationthe theme of this years briefitone sizeable role in the production. FX and paint finishes.Community Polytechnic Limiteds New Zealandwas Blake Johnsons concept that stood out forThose who have never worked in the filmBlakesfavouritepartoftheprojectwas DiplomainScreenProduction(Level6)hasits storytelling and execution. The ad showcasesoradvertisingindustrieslikelyunderestimateworking together to bring each of the ideas to risen to the challenge. aseriesofquintessentiallyKiwiinventions,the effort that goes into making a 30-secondlife. It allowed me to meet and work with a lot ReseneColourInFrameisaninitiativesuch as Number 8 wire, one of Pearses flyingcommercial,butforBlake,thebiggestof really cool and talented people, which I'm designed to give aspiring filmmakers hands-onmachines and the cement mixer where the firstchallenge was aligning his expectations to thequite grateful for, he says. It's a great feeling experience in the world of advertising. WhitireiaResene products were produced by companyprojectconstraints.Ialwaysstrugglewithto be in a space where everyone's on the same screenproductionstudentsarechallengedfounder, Ted Nightingale. reining myself in when it comes to scale, andwavelengthasyou;everyonejustwantsto tocreateshort,engagingadsthatshowcaseBlakesprojectwasatrulycollaborativethiscommercialwascertainlynoexception,create. I am quite proud of how it all turned the power of colour and creativity as part ofeffort,withtheentireclasscontributingtohesays.Tryingtosqueezeseverallocationoutthe result of months of hard work, blood, anin-housecompetition.Studentstakeontheadssuccess.Fromscriptingtocostumeshoots into what essentially amounted to undersweat, tears and bile from all of us.everyaspectofproductionfromconceptdesigntosetconstructionandfilming,thea day and a half of shooting was a mish. Plus,Blakealsoexpressedhisgratitudetohis developmentandscriptwritingtoacting,students worked together to craft a polishedwe had to rely on the convenient timing of aclassmates, mentors and Resene for making the directing and editing.and professional advertisement that embodiessuper moon to capture the moon shots, and theproject a success. A big thank you to everyone Out of the pitches submitted to the mostingenuity and creativity to channel the attitudegreen bedroom used in the commercial was notwho contributedyou killed it! Another big recent competition, four unique and impressiveof innovation that the projects theme inspired.actually a bedroom. It was a set that took manythanks to Bret and Mark for being so dedicated 52 blackwhitemag.com"